Take the bull by the horns

Happiness came with a very clear and straightforward briefing: convey to viewers that it’s time to take action and set up everything needed to secure financial support for soil contamination. The catch? “We want to shoot with a real cow.” Partnering with the incredible More Maria team in Portugal, we went all out to find the perfect cow-actress to star in this campaign. The result is classic Sam H. Buchanan—absurd, funny, and delightfully deadpan.