Everyday life… but better.

A legacy pasta brand... but reinvented! Happiness boldly broke away from the typical food commercial clichés of smiling families and friends sharing a delicious meal. Instead, they brought the brand mascot to life as the one and only Mr. Soubry—a charismatic figure who embodies the extra touch that elevates something good to something extraordinary. This delightfully absurd concept had Sam's creative signature written all over it and resulted in six films, each spotlighting one of the unique pasta varieties offered by Soubry.