Level up – Making off

As part of the campaign to launch the collaboration with the Team Visa athletes, we were tasked with creating a behind-the-scenes film showcasing how the campaign’s music came to life. The track, crafted by Belgian talent Faisal Chatar, was inspired by the rhythmic sounds produced by athletes during their training sessions. Steering clear of a typical talking-heads approach, director Usman Abdul delivered an engaging and creative portrait of Faisal at work, capturing the artistry and passion behind the music’s creation.